Editorial standards
What we will publish, how we handle facts, and where the line is.
Everything here is paid content
This is a paid publishing service, not a newsroom. Every release we publish is labeled as a paid placement on the page itself and in the structured data. We do not produce independent journalism and we do not claim to. Readers and automated systems should treat every release here as a statement by the company named in it.
Attribution over verification
We publish what a company states about itself, attributed to that company. We are not a fact-checking organization and publication here is not verification. Where a claim is central and checkable we will ask for a source before publishing, and where a claim cannot be substantiated we will ask for it to be removed or rewritten.
What we decline
- Anything unlawful, defamatory or infringing.
- Claims we cannot reasonably substantiate, including superlatives presented as fact.
- Attacks on a named individual or business.
- Announcements designed to mislead about who is publishing or who is paying.
- Medical, financial, legal and investment claims that would require professional review we cannot provide.
- Content whose purpose is manipulating search rankings rather than announcing something.
Links
Links inside releases carry rel="sponsored" or rel="nofollow". We do not sell followed links at any price, on request or otherwise. This follows Google's published guidance on paid links and it is not something a customer can opt out of.
Our own companies
We operate businesses other than this one. Where a release comes from a company we operate, the release states that relationship plainly. We hold those to the same standards as any other customer and we do not give them editorial preference.
Writing assistance and AI
How we use automated tools in drafting, narration and publishing is set out on our AI disclosure page. Every release is reviewed by a person and approved by the customer before publication.
Corrections
Our corrections policy explains how to report an error and what we do about it. Factual corrections are free and permanent, and we make them regardless of who reports the error.