Every channel we run, named
Including which ones are open to anyone, which require approval we cannot promise, and which are closed to us entirely.
| Channel | Access | What we do |
|---|---|---|
| IndexNow Bing, Yandex, Naver, Seznam | Open to anyone | Automatic push within minutes of publishing. Google does not participate. |
| RSS, Atom, JSON Feed | Open to anyone | Published continuously, plus feeds filtered by industry and region. |
| Media RSS | Open to anyone | Built to the specification Microsoft Start documents for feed ingestion. |
| Podcast directories Spotify, Apple, Amazon, YouTube | Open to anyone | Each release becomes an episode on our news feed, with AI narration disclosed. |
| Bluesky and Mastodon | Open to anyone | Posted automatically on publication through open protocols. |
| Our news property and network | We control it | Syndicated with correct canonical attribution, plus one relevance-matched network placement. |
| Business directory profile | We control it | A verified standard listing that accumulates your release history. |
| Publisher embeds | Open to anyone | A free widget any site owner can add to show relevant releases. |
| Google News | Algorithmic, not applied for | We build to the full signal checklist. Inclusion is Google's decision and never promised. |
| Microsoft Start / MSN | Approval required | Our feeds meet the documented specification. Approval is Microsoft's decision. |
| AP, Reuters, financial terminals | Contract only | Not available through us. We will not imply otherwise. |
One firehose is useless. Filtered feeds get subscribed to.
Most wires publish a single feed containing everything they have ever sent. Nobody subscribes to that, because a regional home services blog does not want biotech funding news.
Ours are split by industry and by region, so a publisher can take exactly the slice they cover and nothing else. That is the difference between a feed people keep and a feed people unsubscribe from in a week — and a subscribed feed is a distribution channel that keeps working after the first day.
Publishers: take our content, free
If you run a site and want a steady stream of relevant industry news, subscribe to the feed that matches what you cover, or drop in the embed. There is no charge and no agreement to sign.
This is a straight trade. You get fresh material, our customers get a genuine placement, and everybody's attribution stays correct. The embed renders client-side, so it is not a link scheme and there is no ranking credit changing hands in either direction.
One announcement, every open channel
Automatically, with a public record of exactly where it went.
Channel questions
Which press release distribution channels are open to anyone?
Search engine push protocols such as IndexNow, syndication feeds in RSS, Atom, JSON Feed and Media RSS, podcast directories that accept any valid feed, open social protocols including Bluesky and Mastodon, feed readers, and any publisher who chooses to subscribe to your feed or embed your content. Google News inclusion is open in the sense that it is algorithmic rather than an application, but it is not guaranteed.
Why can't a small service distribute to AP or Reuters?
Because that access is contractual rather than technical. The large wires hold syndication agreements with those organizations built over decades. There is no clever engineering that substitutes for the contract, and any small service claiming that reach should be asked to show you the placement.
Does Google support IndexNow?
No. Google has tested the protocol but has not adopted it. The participating engines are Bing, Yandex, Naver, Seznam and several smaller ones. We say this explicitly because several services imply otherwise.
How does Google News inclusion work now?
Manual publication submission closed in 2025 and inclusion is now algorithmic. What a publisher can do is meet the technical and editorial signals: a news sitemap covering the last 48 hours, NewsArticle and NewsMediaOrganization markup, author pages, a corrections policy and published editorial standards. We build to all of that. Inclusion remains Google's decision.
Can publishers republish my release?
Yes, and we make it easy on purpose. Our feeds are filtered by industry and region so a publisher can take only what is relevant, and there is a free embed any site owner can drop in. Republished copies carry canonical attribution back to the original.