Should you even write a press release?
Eight questions and a straight verdict. This is the tool that tells you not to buy one, which is the whole reason it exists.
This tool runs entirely in your browser. Nothing you type or paste is uploaded, stored or emailed — there is no server on the other end to receive it. Closing the tab discards everything.
Why we built a tool that costs us sales
Because the alternative is worse. A release for something that is not news produces a page nobody reads, a customer who feels sold to, and a refund conversation. We would rather give you the honest answer now and have you come back when something real happens.
What works, reliably
Funding rounds, acquisitions, product launches with a date, senior hires, partnerships with a named partner, measurable milestones, original research or data, awards from a real body, physical expansion, certifications, and events with a date and a place.
What does not, no matter how it is written
A sale or promotion, a rebrand nobody asked about, a blog post in formal clothing, a seasonal greeting, a general company update, an opinion on an industry trend, or an announcement whose only news is that your business exists and is good.
Those are all legitimate things to publish. They are just not releases, and putting them through a wire does not change what they are.
The other free tools
Got a yes?
Send us the facts and we will write it properly. $99, everything included.
About this check
Should I write a press release?
Only if something actually happened that a stranger could verify and would reasonably call news — funding, an acquisition, a launch, a senior hire, a partnership, a measurable milestone, original data, an award, an expansion or an event. If your announcement is a sale, a rebrand or a blog post in formal clothing, it will not work as a release no matter who distributes it.
What makes something newsworthy?
Five things, in rough order: whether it is genuinely new, whether it can be verified, whether it affects anyone outside your company, whether it is specific enough to quote, and whether the timing is now rather than whenever. An announcement scoring well on the first four and poorly on the fifth is usually worth waiting on.
What should I do instead if it is not newsworthy?
Usually a blog post, a customer email, a social post or an ad — all of which are cheaper and better suited to material that is interesting but not news. The check tells you which one fits the answers you gave.
Is this really telling me not to buy?
Yes, when that is the right answer. A release for something that is not news produces a page nobody reads and a customer who feels misled. We would rather give you the honest verdict and have you come back when you have something.