Press release grader
Paste a draft. Get scored on the twelve things editors and answer engines read for, with the fixes ranked by how much they cost you.
Headline on the first line, then the body. Paste the whole thing including boilerplate and contact details.
This tool runs entirely in your browser. Nothing you type or paste is uploaded, stored or emailed — there is no server on the other end to receive it. Closing the tab discards everything.
What the twelve checks are
Weighted by how much each one affects whether a release gets used.
Structure
Word count, headline length, whether the headline names the company, and whether there is a proper dateline.
Extractability
Specific numbers in the opening, fact density across the first third, and an attributed quote that stands on its own.
Credibility
Stock promotional language, vague quantifiers, and claims that carry no checkable value.
Completeness
Link count and handling, a boilerplate About section, and a media contact somebody actually answers.
Opening fact density and headline quality carry the most weight. Published research on AI citations consistently finds a large share come from the first portion of a page, and editors scanning a queue behave the same way. The research is summarized here.
The other free tools
Rather not do the rewrite?
Writing and one editorial pass are included at $99, built against these exact criteria.
About the grader
What does the press release grader check?
Twelve things: word count, headline length, whether the headline names the company, numbers in the opening, fact density in the first third, dateline format, an attributed quote, hype language, unverifiable superlatives, link handling, boilerplate, and a working media contact.
How is the score calculated?
Each check is scored and weighted by how much it affects whether a release gets used. Opening fact density and headline quality carry the most weight, because both editors and extraction systems disproportionately read the top of a document. The scoring is deterministic — the same draft always produces the same score.
What is a good score?
Above 80 is publishable. Between 60 and 80 usually means one or two structural fixes. Below 60 normally means the announcement is buried, vague, or not actually news — and in that last case, no amount of editing helps.
Does the grader use AI?
No. It is deterministic rules running in your browser. That is deliberate: you can rerun it, get the same answer, and check the logic yourself in the page source.
Does my draft get stored anywhere?
No. There is no network request in this tool at all. Your text stays in your browser's memory and disappears when you close the tab.